My role focused on translating the creative vision into clear visual guidelines ahead of production, refining the visual identity of the campaign's three product universes, and ensuring consistency throughout the campaign.
I also collaborated with copywriter Emily Jackson on the development of social content concepts, collaborated closely with Art Directors Sacha Kimou (+ Augustin Gravet) on image selection and retouching direction, helping ensure consistency throughout the campaign.
Photography: Clara Balzary
Styling: Imruh Asha
Head of Creative Content & Image: Isabelle Sestier
Brand Image Project Manager: Guewen Daniel
Creative Content: Hondée Gongolo
Social Brand Content: Marie Bazizin
Copy: Emily Jackson
AD: Sacha Kimou, Augustin Gravet